Across the 2025 Modern Pentathlon season, each major event received its own distinct visual identity, ensuring every competition felt unique while remaining cohesive within the broader UIPM brand. From the warmth and energy of Cairo to the bold character of Budapest and the prestige of the World Championships in Kaunas, bespoke branding was developed for each location, translating the spirit of the host city into a visual language that carried across all social media content throughout the event.For the World Championships in Kaunas, athlete introductions were elevated through custom entrance motion graphics, designed to build anticipation and put competitors centre stage before the action began.

The 2025 junior calendar was given the same level of visual care as the senior circuit. Covering Biathle/Triathle, the U17 championships, and the Junior World Championships, dedicated content was produced to shine a light on the next generation of athletes. The branding struck a balance between the established UIPM identity and a fresher energy suited to junior competition, giving these events a distinct presence on digital platforms.

The Obstacle World Championships presented an opportunity to build a brand from the ground up. The work encompassed the design of the event logo, which was then extended across a suite of digital applications, establishing a cohesive visual identity fit for the championship's platforms and communication. The result was a brand that captured the raw athleticism and intensity of obstacle racing while sitting confidently within the wider UIPM ecosystem.