For Modern Pentathlon at the Paris 2024 Olympics, the visual identity was built around a bespoke pattern system derived directly from the official Modern Pentathlon symbol. Each element of the pattern was purposefully designed to represent the sport's five disciplines, with wave forms evoking the swimming event, the laser pistol nodding to the Laser Run, and the remaining disciplines forming the structural backbone of the repeat. The result was a rich, layered graphic system that felt authentically rooted in the sport while carrying the energy and vibrancy of Paris as a host city.

The pattern system proved highly versatile across the full range of content produced for the Games. A suite of alternate colour options, including gold for champion highlights, bold pink, green, and blue, allowed the identity to shift tone depending on the content, keeping the feed visually dynamic without ever losing cohesion. Countdown graphics counting down the months and days to competition used the identity to build sustained anticipation in the lead-up to August, placing athletes front and centre against iconic Parisian backdrops. During the Games, medal and results graphics delivered a premium feel befitting an Olympic moment, with gold, silver, and bronze treatments applied to athlete portrait cards that were immediately recognizable and shareable. Together, the content series translated a carefully considered brand system into a consistent, high-impact social media presence across one of the sport's most significant stages.